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SyncVault's Great Escape

18th May 2022

SyncVault heads to The Great Escape Festival

Last week, the SyncVault team headed down to Brighton for The Great Escape Festival. The event on the south coast gets bigger and better every year with more and more great artists and fans filling the city. Just about every great British artist you’ve heard of has played The Great Escape at one time or another including Adele, Stormzy and Ed Sheeran. 

The festival - which this year ran from Wednesday 11th to Saturday 14th of May - is filled with topical conferences and networking events and well attended by industry professionals and music fans alike. After two years of virtual events, thousands of festival goers descended onto the coast to enjoy the exciting variety of conference panels, live music and drinks receptions that took place over the four days.

Our Chief Community Officer, Jess was invited to join the MUSIC+VIDEO track at the conference where the conversation explored the benefits of influencer marketing and how artists can utilise this to reach new audiences on YouTube. The sessions, which were curated by CMU in association with the BPI, also gave insights on engaging audiences on TikTok through two artist case studies.