How To Get Your First 100 Subscribers
31st August 2022
So you want to be a content creator? Of course you do, why wouldn’t you? The lifestyle looks pretty appealing with the glamorous events and free gifts. It takes real effort to get there so it’s good to get started - stop putting it off! The first hundred subscribers is the real struggle - people don’t like to be the first ones at the party. But you’ve got to push through and you’ll get there.
Typically, it takes around 2-3 months to get to 100 from 0 with no previously existing audience. Here are some tips on how to get your channel started and get to that first great milestone.
Find Your Niche
A lot of content creators make the common mistake of trying to appeal to too many people in their early videos. The fact is, not everyone is going to like your content! But don’t worry about it, as Bruce Hornsby once said ‘that’s just the way it is’. Narrowing your audience and finding your niche means that you’ll be able to more accurately give your audience content which resonates with them. This in turn means you’ll eventually end up with a more engaged community which is exactly what you want!
Brand Your Channel
Make sure that your page looks professional. You want an eye-catching banner, and profile picture as well as an engaging bio. Having a strong brand identity will also help you to create thumbnails which are fitting with your brand.
Add a Watermark to Your Videos
You want to make it as easy as possible for non-subscribers to become subscribers. Adding a watermark is a great way to do that - they can become part of your community with just one click once they’ve enjoyed your video. Your watermark can be very easily set up in your Channel Settings.
Keep Track of Your Video Analytics
YouTube’s free analytics is a great feature. One to keep an eye on is your audience retention. By looking at this you will be able to figure out what you can improve. Is your intro too long? Are people losing interest at the halfway point? You can start trying new things and see how it affects the retention rate.
This is perhaps one of the most important things to remember. Maintain consistency and develop a routine. Try planning your content on Monday and Tuesday, shoot it on Wednesday and edit in the latter part of the week. Of course this depends on the kind of content you’re creating but you get the idea. If you upload consistently you’re more likely to appear higher up in searches.
You’ve heard it before in people’s videos: ‘Like and subscribe if you like this video’. You can’t assume people will do it, so give them a nudge! There’s no harm in simply asking.
You may have noticed I’ve used the word ‘community’ a few times in this article. It’s crucial to remember that what you’re doing here is building a community. Make sure you keep an eye on who’s engaging with your content the most and talk to them. Reply to comments, you can thank them for their support in your videos, even ask what kind of content they’d like to see. All of these things will help to harbour loyalty in your community.
Use YouTube Shorts
YouTube Shorts is just over a year old now and it’s continuing to grow. Channels which publish long form videos and use YouTube Shorts have shown more growth than channels which only use one. You can use Shorts to promote and tease longer videos. YouTube are also keen to grow their short form content platform so you could appear higher in people’s searches.
Cross Channel Promotion
You may have chosen YouTube as your primary platform but it’s a good idea to have a presence on other platforms too. You can promote your videos on your socials and direct people to your videos from there. For further tips check out our blog on how to promote your videos here
Collaborate with other creators
Collaborating with other creators at the same level as you is never a bad idea - as long as you do it right. Working with like-minded people means you can tap into other creators’ audiences and convert them into subscribers of yours too. If you want to know how it’s done, here’s our blog on how to nail creator collaborations
Join Facebook Groups
There’s an abundance of creator groups online. Some deal with YouTubers of specific genres and others are more general. You can check out the VIP Creator Lounge hosted by SyncVault. Run primarily by our community team, we aim to provide support and value to all creators in our community. You can join here! We’d love to know what you’re up to, how we can help and we’ll soon be running our #1st100 challenge as you grow towards your first 100 subscribers. You can follow and support other creators as you all walk the same path!