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5 Tips to Boost Your Video Engagement Through Music

24th November 2022

Jamie Edwards

Head of Content at Blogosphere

Music is a powerful tool for storytelling - finding the right track is one of the best ways to take your video/vlog to new heights and potentially go viral online! If your video is a montage of footage from a trip or experience, I’d recommend researching a music track for the video before you even begin editing it together. Here are 5 tips to help boost your video engagement with music…

Set the Tone

What kind of mood do you want the video to have? Music is an excellent way to set the tone for the video, a slow tempo piano-led track can create a sense of melancholy and add poignancy to any emotional scenes. Alternatively, a fast paced dance track adds a sense of excitement and fun. 

Starting your video on the right note with music is such a great way to draw viewers in immediately and keep them watching, especially if there’s a feeling of suspense or mystery attached to it. 

Sync the Visuals to the Music Beat

I think a video is very replay-able when the visuals and the beat of the music match up perfectly. We see this a lot on social media where images and videos are cut to the beat precisely, it’s probably one of the easiest ways to give your video a professional edge as it feels like the music, even commercial music was made for that video. 

This is particularly true if there are lyrics that are referenced in some way in the video. I love seeing literal references in video as it brings the song to life. 

Let the Music Inform the Story

When you create video content you may already have an idea of the running order. FInding a brilliant music track could see you having to be flexible with this order to maximise the effectiveness of it. For example, if the music builds to an epic, powerful finale, saving your most impactful footage for this moment could give the viewer that hair-raising effect you were hoping for.

The Cutting Room Floor

Yes, you may absolutely love the framing or content in a particular video clip, but how does it work in the context of the final story with the music? If it feels out of place, is it too long or too short, it may have to be trimmed down or removed. As hard as it is to do, it’s an important decision to make as a video editor.

And of course, there’s nothing to say you can’t use that footage again in another story, or as a standalone short form video. 

Look At What’s Popular

Spending some time researching on social media is a great way to see what music is popular right now and is being used by content creators in your niche. Is there a particular genre or style that’s capturing a lot of attention? For example, indie covers of pop music and classical versions of current songs are recent trends I’ve noticed that can be explored further when thinking about creating your own content. 

When you do come to editing a video, I’d also consider how you can inject your own style and personality to really stand out from the crowd.

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